24 March 2014

Mark Andy reports Latin America success

Mark Andy has reported a 21 percent increase in sales of presses in Latin America in 2013 compared to the previous year, with its Performance Series range proving particularly popular in the region.

The Rotoflex rewinder division, meanwhile, saw a 30 percent rise in sales of its finishing equipment in the region over the same period, and has doubled its office space in Toronto, Canada, this past year to help cope with increased demand worldwide.

Since its launch at Labelexpo Europe 2009, more than 300 Mark Andy Performance Series presses have been sold worldwide, with more than 30 installed at Latin American converters.

A shift in strategy in Mexico has also had a positive impact on Mark Andy’s sales. Early in 2013, John Vigna, formerly of Wilson Manufacturing, was appointed sales manager for Mexico, Central America and the Caribbean. Previously serving Mexico through local distributors, Mark Andy began selling directly in the country; the move was vindicated by a sales increase of 200 percent.