Brazil's Baumgarten creates Latin America network

As reported in L&L issue 1, the company acquired Mexico-based Etiquetas Rodak at the beginning of January. This was swiftly followed by a deal, announced on February 24, to acquire Argentine converter Autopack. The financial details of the transactions have not been disclosed. 

Etiquetas Rodak, founded in 1974 in Mexico City, has around 80 employees and specializes in self-adhesive labels and shrink sleeves for the cosmetic, food and beverage, pharmaceutical and homecare product industries, among others. The company’s name will be changed to Baumgarten Mexico in the coming months.

Autopack, based in a 5,000 sqm facility in Pablo Podestá, 30km outside Buenos Aires, has 110 employees and is one of the leading label converters in Argentina. The company, founded in 1990, specializes in packaging and promotional labeling and has a large export business. Autopack’s name will be retained for its promotional and safety label business, while ‘Autopack, a Baumgarten company’ will be used for a transition period in the packaging label market.

‘This second acquisition abroad is part of our internation-alization strategy for the improvement of our presence in the worldwide market,’ commented Ronaldo Baumgarten Jr, company president, of the deal for the Argentine label converter. ‘Our goal is to become a global supplier for multinational customers and a stronger supplier for domestic customers by offering them the most updated and efficient resources available in the printing business.

‘We are very confident with the acquisition of Autopack because it already is a well-known supplier in the market, an exporter, and very quick and creative. In addition, it has a corporate and management culture very similar to Baumgarten’s, and these aspects – allied to its excellent technological structure, competent staff and space available for investing in more machines – have been determining factors in its selection as Baumgarten’s entry point into the Argentine market.’ 

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