Staying ahead

With the inauguration of its Global Innovation Center in the first quarter of 2015, Avery Dennison is creating a platform to support the Indian market as well as the company at a global level.

Anil Sharma, managing director of Materials Group South Asia and Sub Saharan Africa, says: ‘We have always marketed ahead of the curve so our investments are made based on what we project the market trends could be. In India, we invest in manufacturing and other capabilities depending on market growth. As of now we have sufficient investments for the short term.’

The Global Innovation Center (GIC), housed in a custom-built facility in Pune, is fully operational. ‘The GIC will serve a dual purpose – to develop core technologies that allow us to improve our capabilities and efficiencies, and also to offer innovative products to the market,’ says Sharma.