Promographic & Design invests in Vetaphone corona technology

Promographic & Design, a Mexican narrow web converter of labels, pouches and shrink sleeves, has fitted Vetaphone corona technology to its Nilpeter flexo and HP Indigo digital presses.

Promographic & Design was founded in 2005 by Ricardo Villar and Federico Padilla in response to a growing demand for consistent high-quality labels, initially from Natura Laboratories (now Henkel Mexico). The company has since grown to become a supplier to the food and beverage, pharmaceutical, automotive and electronics markets.

Villar said: 'Promographic & Design specializes in the production of high-quality shrink sleeves, self-adhesive labels and pouches. Our core commitment is to excellence in both printing and service, which is why we continuously invest in cutting-edge equipment, premium materials and highly skilled personnel.'

Today, the company’s workforce of 75 produces sales of around 7m USD from its 14,000 sq ft (1350 sqm) production facility in Guadalajara, with products distributed to 52 countries across five continents. 

'The majority of revenue, approximately 60 percent, comes from the production of heat shrink sleeves, with the remainder derived from self-adhesive labels and pouch solutions, which continue to see strong demand across multiple industries,' said Fabiola Renteria, who leads the commercial department. 

All of this requires technology in a clean and efficient production environment, backed up by support and service.  

Daniel Renteria, who heads production at the plant, commented: 'Our plant is designed with controlled climate conditions to ensure consistent color reproduction and optimal production quality. Additionally, our white epoxy flooring not only enhances the aesthetics of our facility but also plays a crucial role in maintaining cleanliness and hygiene. We also have a skilled maintenance team that ensures all our equipment functions at peak performance.'

The company’s relationship with Vetaphone began around 20 years ago with the installation of a Nilpeter FB 3300 narrow web flexo press.

Daniel Renteria said: 'As a company that prioritizes cutting-edge technology, we sought the best solutions available in the market. Our research and discussions with industry experts led us to Vetaphone, a company renowned for its superior quality and innovation in surface treatment technology.'

Promographic & Design's new Vetaphone investment was for two 410mm wide VE1A-A units with four ceramic electrodes in each. 

Daniel Renteria added: 'Vetaphone has a proven track record as an industry leader. Its equipment is synonymous with efficiency and cutting-edge innovation, and, given our commitment to working only with world-leading technology and equipment, we made the strategic decision from the outset to partner exclusively with Vetaphone for our surface treatment needs. Vetaphone technology has consistently exceeded our expectations, delivering outstanding performance and reliability. The precision and efficiency of their equipment have been instrumental in maintaining the high-quality standards that our clients expect from us.'

Marcus Knapp, Vetaphone sales manager for the Americas, commented: 'This commitment to excellence aligns well with Vetaphone’s own core values and long-term objectives. There is a natural synergy between the two companies that will ensure continued success as the partnership expands with the close cooperation of our local agent, Mario Flores of Flexuministros.'   

And the success is already quantified with industry-recognized accreditations from ISO 9001:2015 and HACCP, with ISO 22000 certification on the horizon.

Villar said: 'We are focused on expansion and technological advancement. In the short term, we are investing in two additional printing presses: a third HP Indigo press and a third Nilpeter press, which will significantly enhance our production capacity. Additionally, we are about to install new finishing equipment for prime labels, which will allow us to offer a full range of embellishment finishes, and we are also evaluating Karville equipment for heat shrink sleeve production.'

The next phase will see the company embark on the construction of a new industrial plant that will increase production capabilities. 

Villar stated: 'Promographic & Design was born out of necessity and has committed itself to delivering superior printing solutions with exceptional quality and service. Our vision is to remain at the forefront of the labeling and packaging industry, and investments, such as those made with Vetaphone, are key steps toward achieving that goal.'