AWA releases Global Pressure-sensitive Label Market Report

Alexander Watson Associates (AWA) has released the 11^th edition of its Pressure-Sensitive Label Market Report 2025, offering a detailed analysis of one of the labeling industry’s most dynamic and essential segments.

In its eleventh edition, this report provides a focused overview of market structure, key growth areas and the competitive forces shaping the global pressure-sensitive label landscape.

After facing a challenging 2023, the market saw a robust recovery in 2024, achieving a 7.4 percent growth globally. The momentum was particularly significant in the first and second quarters, with 11.0 and 10.3 percent yearly increases, respectively.

This growth was mainly fueled by resolving inventory imbalances and returning to a more balanced supply-demand dynamic. Europe spearheaded the recovery, while North America and Asia exhibited signs of stabilization and renewed demand.

This report not only highlights the market's direction but also explains the reasons behind it. Analyzing changing consumption habits, sustainability trends, and shifting regional dynamics offers insights into the factors influencing the data.