Avery Dennison opens its first RFID production facility in India

Avery Dennison has opened its first RFID inlays and labels production site in Pune, India. The plant’s opening marks a pivotal step in the company’s long-term commitment to supporting RFID technology growth in South Asia under the 'Make in India' initiative. 

The Pune facility establishes Avery Dennison as the first ARC-certified RFID inlay company to manufacture RFID inlays and labels in India. True to its legacy as a leader and innovator, Avery Dennison has introduced AD Cobra, an RFID inlay designed exclusively for the Indian market. The inlay is tailored to meet the unique environmental and operational challenges faced by Indian businesses, empowering brands to deploy innovative products with higher confidence and seamless integration.

'With the opening of our RFID inlay and label manufacturing facility in Pune, Avery Dennison is taking a significant step toward strengthening its presence in India,' said Saurabh Agarwal, vice president and general manager, South Asia, Avery Dennison. 'Local production will help us respond more efficiently to market needs, reduce lead times and better support our customers across industries. This aligns with our ongoing efforts to contribute meaningfully to the Indian ecosystem.'

'India represents one of the fastest growing markets for RFID adoption, and this facility underscores our commitment to being closer to our customers. By localizing production and
innovation, we’re not just enhancing our responsiveness and speed-to-market — we’re also partnering more deeply with Indian brands to unlock the full potential of smart supply chain
technology tailored to their unique needs,' said Kelvin Tan, director, APAC, intelligent labels, sales and business development at Avery Dennison.

Avery Dennison has an extensive RFID technology portfolio that spans the UHF, HF and NFC frequency bands and is widely used in the apparel, pharmaceuticals, FMCG, logistics and retail industries. RFID applications across these sectors are proven to minimize errors, reduce stock discrepancies and enhance real-time visibility throughout the supply chain. Moreover, RFID technology is critical in product authentication and anti-counterfeiting, and it is essential in maintaining brand trust and compliance in highly regulated industries. By supporting faster restocking, improving product availability and streamlining checkout experiences, RFID optimizes operational efficiency, elevates customer satisfaction and positively impacts brand loyalty.