Temecula Coffee Roasters invests in Epson ColorWorks printers

Temecula Coffee Roasters has invested in Epson ColorWorks on-demand color printers to produce custom coffee labels, enhancing printing speed and quality while reducing waste.  

Started in 2017 as a small-scale coffee roaster with a goal to support a boarding school in East Africa, Temecula Coffee Roasters is a family-owned and operated business that now serves thousands of brands through its private label business. Working closely with both wholesale and private label clients.

‘In our business, being able to print on-demand labels is imperative,’ said Bryan Rauch, COO at Temecula Coffee Roasters. ‘As an order comes in, our software processes the order, and out of over 17,000 SKUs, assigns the appropriate label and we’re able to print instantly. Because it’s on-demand, we don’t require a minimum order quantity, which our customers love. We can also upload design changes at any time without having to worry about wasting a roll of pre-printed labels when things change, which is inevitable in this business.’

When Temecula Coffee Roasters first started, it was using a small desktop printer, printing two rows of two labels each.

‘Every time we printed, we had to print four labels, regardless of how many we needed. And if one needed re-printing, we’d have to print a whole sheet,’ said Rauch. ‘I estimate we were re-printing at least 10 percent of our labels, which led to ink and paper waste. Today, our re-print rate is closer to 1 percent – a dramatic decrease.’

When Rauch and his team started looking for a new label printing technology, they turned to a local partner for help – Pacific Barcode. Temecula was looking for a printer that combined speed, quality and warranty for the right price.

‘We pride ourselves in providing label solutions for everyday products, adaptable to any dimension, form or style,’ said Scott McKenzie, president of Pacific Barcode. ‘When Bryan told me the problem he was looking to solve, I knew ColorWorks was the right solution – a printer that would allow their business to deliver labels that pop with color and finish, in any volume required.’

Temecula Coffee Roasters processes about 1,000 product pounds of coffee daily. With over 45 coffees that remain constant, they offer 2oz, 12oz, 16oz, 2lb, and 5lb sizes, all available as whole bean, drip ground, coarse ground and fine ground. All these SKUs mean the company has around 1,000 labels and 500 or 600 different designs, and while printing varies by day, sometimes it is printing as many as 2,000 labels per day.

‘We have five or six ColorWorks printers running at any time and the “spare-in-the-air” service offering ensures they will send a replacement if needed, which is invaluable,’ said Rauch.

According to Rauch, a big benefit to the company’s private label customers is that they can be small stores that sell maybe only five bags of coffee a week, but the packaging makes it look like they have a professional print house behind them.

‘We are able to advertise 300 DPI printing and our customers can print full photos if they want to. We know we can run a roll and not have to worry about a re-print,’ commented Rauch.

‘Consumer businesses rely on label printing, and can save time and money by printing only the labels they need, when they need them,’ said Stevi Sterns, product manager at Epson America. ‘We are pleased to see companies like Temecula Coffee Roasting find success with ColorWorks, fueling their business with a solution that offers high-quality labels, on-demand with little fuss.’

‘Our customers love the labels we produce, and we appreciate the reduced waste to our workflow. Great labels with full photo-quality prints from an easy-to-use solution – almost as great as the coffee we produce,’ concluded Rauch.