ITL unveils new corporate identity

The new corporate identity includes a revised logo that incorporates a trading name re-brand to emphasize the company’s long time usage of the term ‘UV integration’. This is accompanied by the positioning statement, ‘Whatever your application – we have the cure!’.

ITL’s website has used the URL www.uvintegration.com since the company was founded in 2000, and it said a revised corporate logo that incorporates a trading name re-brand allows it to better make use of this association with the term ‘UV integration’.

ITL marketing manager Staci Reeson said: ‘It’s long been our website domain name since the business was founded and is now perceived by the industry and customers alike as uniquely our own, so it made sense to formalize it as part of the re-brand.

‘The positioning statement light-heartedly makes clear our willingness and capability to meet need from any market quarter.’

The website itself has been updated to include more information and resources related to ITL’s products and technologies.

‘This new site communicates our technologies and their capabilities quickly and simply to a broader range of users, complements our social media offers, and better enables the exchange of information between visitors and ourselves,’ said Reeson. ‘The new site matches off-the-shelf products to user needs as well as fast-tracking enquirers to a bespoke service which has helped us stand out from the crowd.’

The corporate re-branding follows a year of product enhancement and corporate development at ITL, including expanding its operations in China and growing its team in North America.

The new brand is to be rolled out globally over the coming weeks.