MacDermid Printing Solutions becomes MacDermid Graphics Solutions

Platform Specialty Products Corporation acquired MacDermid, Inc. in 2013 and subsequent acquisitions have created the need for a new organizational structure within the company. This sees MacDermid Printing Solutions become part of MacDermid Performance Solutions and renamed MacDermid Graphics Solutions to more accurately reflect its core business.

‘This was a perfect time to evaluate our company’s brand and logo to ensure it was in sync with who we are and where we are going,’ said Heather Barrett, global marketing director at MacDermid Graphics Solutions.

‘After careful consideration, we chose a new logo that pays respect to our Scottish heritage, but with a more modern look that shows our place in MacDermid Performance Solutions. The new logo represents the ongoing evolution of our company brand.’

As a result of the corporate restructuring, MacDermid Performance Solutions will have stronger sales and service talent, improved business processes, expanded global reach, stronger supply security, and continued focus on high quality products and services.

Timothy Gotsick, vice president and general manager of the MacDermid Graphics Solutions, commented that customers, partners, employees and investors will all benefit from the increased capabilities of MacDermid Performance Solutions. ‘The access to global talent, experience and financial backing that have come through association with Platform Specialty Products Corporation has allowed us to take our operations and innovation capability to a whole new level.’