Packaging industry taking considered approach

The French packaging industry is adopting a pragmatic approach with investments, R&D, service developments and market diversification painting a positive outlook for its medium-term growth prospects and buoying packaging exhibition Emballage as it starts to prepare for its next instalment in 2012.
 
Véronique Sestrières, Emballage exhibition director, said the 2011 Packaging Observatory statistics, compiled by the team behind Emballage and encompassing 782 French packaging buyers and equipment manufacturers, paint a positive outlook for the sector as concerns its medium-term growth prospects between 2012 and 2014, with prudent investment, enterprising R&D policies, market diversification and service development demonstrating an ‘extremely pragmatic approach’.
 
Sestrières said: ‘The favourable context is already mirrored in our bookings; 13 months before the exhibition nearly 600 exhibitors have already registered or are in the process of registration. This represents 53 percent of the exhibition area. Although it’s a little early to confirm any trends, the international exhibitor base, where we already anticipate excellent progress by countries such as Turkey, China, Taiwan and Korea, was the quickest to register. France, Italy and Germany maintain their positions as top three at this stage.’
 
Emballage 2012 hosts exhibitors from a number of different packaging sectors, including food, and beverage and liquids; beauty, luxury and health professions; and other industries, such automobile, construction and engineering, and consumer goods. Also present will be packaging-derived services, such as marking, coding, raw materials, labels, printing, etc.
 
In addition, packaging innovations will once again be highlighted at the show during the Pack Innovation event, which previously picked 50 innovations as trends of tomorrow during Emballage 2010.
 
Sestrières concluded: ‘We can see that our clients are convinced that a trade exhibition, and Emballage in particular, is an effective medium. The opportunity of increasing their business contacts by 50 percent in four days obviously weighed heavily in the commercial balance, forming a good response in the current economic climate.’
 
Emballage 2012 takes place in Paris on November 19-22, 2012. Click here for more information.