Roll-2-Roll updates its branding

The rebranding exercise includes a new statement, logo and website, rtr.tech. The website URL has been updated with the .tech top level domain adopted to highlight the focus on technological developments in sensor and web guiding for the converting industry. The new-look website has a user-friendly interface giving access to product information and support material through videos, manuals and technical documentation.

The statement, ‘One Sensor. Period’, has been introduced to highlight how its sensors can handle any material without the need for calibration. One sensor can be used for a variety of materials – porous, transparent, opaque – without any adjustments of controls. Additionally, the sensor has the capability of multiple applications for web guiding, such as edge detection, center guiding, line guiding and contrast sensing. Other simple inspection applications include width measurement and monitoring, thread counting, measurement, and monitoring.

Roll-2-Roll Technologies said the new logo design ‘summarizes the company’s vision of simple to use solutions for the converting industry’. Multiple variations of the logo have been designed for use in different branding opportunities.

Aravind Seshadri, Roll-2-Roll Technologies president, said: ‘The rebranding of our company is focused on the ease and simplicity with which our sensors and web guides can be installed and operated. Our customers have seen the advantage of the sensor’s attributes and are enjoying the benefits of its ease of use.

‘Our list of customers has grown because of the products and our ability to respond quickly to our customers’ needs.’