Avery Dennison to push sustainability at Labelexpo

The Avery Dennison booth will feature products and services designed to help converters "differentiate and gain a competitive advantage", the company said. One such product, CleanFlake, was introduced in North America last year and is a pressure-sensitive labeling product that improves the recyclability of PET containers.

ClearCut, a new platform of adhesives that enable thinner constructions, increased productivity and decreased bleeding, will also be showcased. Avery Dennison’s ClearCut technology features in a new portfolio of films designed to increase sustainability while improving functional performance and on-shelf appeal.

The prime film portfolio of BOPP and machine direction oriented (MDO) films using Avery Dennison’s new proprietary S7000 adhesive will be other products on show. Film materials using this adhesive offer clarity, conformability for container squeeze, and dispensing stiffness for high-speed converting and dispensing. With 31 percent less material weight and greenhouse gas reductions of 22 percent compared to similar films, they generate substantial sustainability impact advantages, Avery Dennison said. For example, global MDO films for squeezable containers produce 40 percent less solid waste and require 37 percent less energy, while the new BOPP products deliver 50 percent less ooze on rigid containers.

These products, as well as several in the digital, beer and beverage, wine and spirits, durables and security categories, will be shown at the Avery Dennison booth at Labelexpo Europe 2013, taking place in Brussels, Belgium on September 24-27.

‘Avery Dennison is constantly striving to develop label and packaging innovations that can help converters solve the performance and sustainability challenges they face today,’ said Angelo DePietri, vice-president and general manager of Avery Dennison Materials Group Europe.

‘We are looking forward to engaging Labelexpo Europe 2013 visitors with fresh approaches not only to shelf appeal but to recycling and productivity as well.’