WPO announces vice presidents

World Packaging Organisation (WPO) president, Luciana Pellegrino, has introduced the names of the vice presidents that will take part in the new executive team and lead the organization’s portfolios until 2026, working closely with her, members, partner organizations and the market.

‘I am thrilled to announce such a special team of great packaging professionals, each one expert in a different area, and full of energy and inspiration to take WPO’s portfolios beyond,’ said Pellegrino. ‘Together we will focus on raising the voice for packaging on a global level.

‘Counting with Soha Atallah as vice president of marketing, an expert in this area, we expect to expand WPO’s participation at shows and conferences globally and, at the same time, to explore packaging as a marketing tool, fostering innovation and sharing packaging trends via webinars and forums.’

As vice president of sustainability and save food, Nerida Kelton, also an expert that has been doing an outstanding work in this portfolio by building references as the Design for Recycling Guide and Waste Stream map, and now renewing the opportunities to go beyond, building more references and sharing knowledge through international conferences.

‘Coming to the education portfolio, I am thrilled to announce Kofi Essuman as the new vice president,’ added Pellegrino. ‘A packaging expert at packaging companies and brands, and also a professor, Kofi will lead our education program and trainings in support to WPO’s 63 members’ countries represented by the national packaging bodies, and having the challenge to go beyond, expanding courses and training activities.’

WPO has transformed the fourth portfolio, conferences, into a new one: governance, with Magnus Sidling appointed as vice president. He is an expert in the packaging field, and will support WPO in stablishing best practices, governance and building a transparent communication with members and the market.

Pellegrino’s management goal as president is also to invite new member countries and at the same time to drive WPO closer to strategic market matters and packaging and consumer goods companies.

Pellegrino will also count with the support of the general secretary and secretariat, respectively, Johannes Bergmair and Nathália Antoniazzi, and press and communication liaison officer, Liliam Benzi.

Global Ambassadors will be announced soon.