CCL Label opens wine and spirits label hub in Italy

CCL Industries has opened a new production site in Novi Ligure in Italy to cater to the local spirits and beverage industry. The production site is the second site for the food and beverage division in Italy after the acquisition of CCL Specialty Pouches in Brunello.

The new production site features the state-of-the art design of the CCL Food & Beverage plants worldwide, including an innovative art department with printing ink kitchen.

The building is equipped with energy-efficient and renewable features such as solar panels and the air filtering and air conditioning technology.

Specific non-stop unwinding and rewinding systems have been installed to eliminate reel change times and reach a significant reduction in waste even for fragmented production

The new production plant is the second Italian site of CCL Food & Beverage after the company had acquired a pouch production plant last year where it manufactures highly-specialized, gravure printed and laminated, flexible film materials for pouch forming, including recyclable mono-material products.

Reinhard Streit, vice president and managing director of food and beverage at CCL Label, said: ‘We are looking forward to grow our footprint in Italy – bringing our expertise from our global production network to a local level. We see great potential in servicing world-famous wine and spirits brands locally where there is a high demand for premium and high-embellished labels. CCL has always been a leader in well-crafted product decoration and state-of-the-art printing technology – so this is a great fit for the region.’

CCL will produce pressure-sensitive labels with high embellishments that are typically used in the wine and spirits industry.

‘From holographic features to unique label design layered with embellishments to personalized or interactive labelling – everything is possible to produce a label that will help our customers product to stand out on the sales shelf. Effective and high-end labelling can be a game changer in terms of driving sales and creating a buzz around products,’ added Streit.

‘Of course, sustainable label options will play a big role as design for recycling is key to support brands I reaching the targets that will be mandated by the upcoming Packaging and Packaging Waste Regulation (PPWR) in the coming years,’ commented adds Barbara Chittaro, business development for wine and spirits in Italy at CCL Label. ‘Our sustainable label family enables brands to reduce, reuse and recycle with labels that have a lower carbon footprint, support recycling through innovative adhesive technology or contain recycled content. The Italian plant can service customers with both – medium and large runs and will provide pre- and post-sales assistance utilizing the longstanding expertise from our vast international networks of production sites.’