AWA focuses on pressure-sensitive labels

Alexander Watson Associates (AWA) has released the Market AWAreness Report; Global Pressure-sensitive Label Market and Technology Review 2011.

The report presents market segmentation in the pressure-sensitive label industry by region, detailing volume growth, material trends and developments, key converting and application technologies, and more. It analyzes the current status and future opportunities for pressure-sensitive label producers, laminators, material suppliers, and end users.

The report shows pressure-sensitive labels are the second largest labeling technology of choice in the world, with growth mainly driven by developments in eastern Europe, Asia Pacific, and South America. AWA also documents the significant shifts in material selection currently experienced in all geographies, and influencing the supplier base, choice of converting technologies, and end-use markets.  

Overall, the new study is said to represent a guide to the market structure and end-use dynamics in an industry where – compared to other labeling technologies – the value chain is both complex and extended. It concludes with a company directory.

Pictured: Global pressure-sensitive label market by end use segment

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