Carton industry to reward creativity across the supply chain

- First year entries open to all in the carton supply chain

 

- ECMA Congress takes places September 19-22 in Copenhagen, Denmark

 

The finalists in the 16^th Pro Carton/ECMA Carton Award have been announced, showing cartonboard is ‘not only a sustainable form of packaging, but also one with high creative merits’, according to Pro Carton president Roland Rex.

 

2012 is the first year that entries have been accepted from across the supply chain, including designers, manufacturers, the trade and brand owners. As a result, the finalists include entries from Bandke Consulting, REWE Group and Bamberg Kommunikation, as well as producers such as Clondalkin, Van Genechten and Chesapeake.

 

Rex said: ‘The Award is now open to all partners in the supply chain. As of now entries are no longer limited to the members of Pro Carton or ECMA; anyone involved in the development of a concept with cartonboard – be it the brand owners, retail trade or design – is welcome to enter directly if the they believe their idea is worthy of an award.

 

‘We believe that this is yet another step in opening the Pro Carton/ECMA Award to all relevant players in Europe, not only by increasing the number of entries, but by involving them in spreading the message that cartonboard is not only a sustainable form of packaging, but also one with high creative merits.’

 

Some 27 entries in eight categories have been shortlisted for a Pro Carton/ECMA Award in 2012.

 

In the Beauty & Cosmetics category, the finalists are: Beiersdorf mini essentials (pictured, left), produced by Clondalkin Pharma & Healthcare UK for Beiersdorf UK; Biocomplete, produced by RLC Packaging Group for Rudolf Lenhart; Pack Colección Bella Aurora (pictured, right), produced by Karbest for IMC Med Cosmetics; and Strellson Loaded, produced by Carl Edelmann for Holy Fashion Group.

 

In the Beverages category, the finalists are: Coeur de cognac, produced by VG Angoulême for Remy Cointreau; Hendricks Curiositorium Gift Pack (pictured, left), produced by Chesapeake Branded Packaging for William Grants & Sons; Madonna Smirnoff Limited Edition (pictured, right), produced by Cartondruck for Diageo Polska; and Taittinger Rose Lens, produced by VG Angoulême for Taittinger.

 

Finalists in the Confectionery category are: Adventskalender 2012, produced by Offsetdruckerei Schwarzach for Gaber Backwaren; Smarties Disney tubes, produced by Chesapeake Branded Packaging for Nestlé ITR; Toblerone suitcase sleeve (pictured, above), produced by Model PrimePac for Kraft Foods; and Tic Tac Fan-Rassel (pictured, below), produced by STI Group for Ferrero Deutschland.

 

There are three finalists in the Pharmaceutical category, including: Ampullenverpackung, produced by Carl Edelmann for Weleda; Etui mit integrierter Packungsbeilage, produced by Carl Edelmann for Dr. Kade Pharmazeutische Fabrik; and folding box with 3D lens, produced by Karl Knauer for GlaxoSmithKline Consumer Healthcare.

 

In the Shelf Ready & Display category, the finalists are: Ben & Jerry’s ‘Wich (pictured, right), produced by Contego Packaging for Unilever; and Speick Natural Face Display, produced by Chesapeake Branded Packaging for SPEICK Naturkosmetik.

 

Four finalists have been chosen in the All Other Food category: Cupholder Müsli & Yoghurt (pictured, left), produced by WS Quack & Fischer for McDonalds Poland; Green Packaging bei Ja! Natürlich, produced by Druckerei Ratt Dornbirn for REWE Group; Gu Ramekins from Christmas 2011 (pictured, right), produced by Firstan for Gü Puds; and Termo Astuccio “Frusta Sorrentina”, produced by Boxmarche for Forno D’Asolo.

 

The All Other Non Food category has a further four finalists, including: Claro View Polar, produced by MMP Neupack for Claro Products; folding box with measuring device, produced by Karl Knauer for Stähler Deutschland; Kreditkartenbox, produced by Höhing Druck Heilbronn for FGA Bank Germany GmbH und BW-Bank AG; and Mercedes SL Espresso-Tassen Set Verpackung (pictured, above), produced by Siemer Kartonagen for Kahla/Thüringen Porzellan.

 

The Volume Market Cartons category has two finalists: Bacofoil Classic 30cm, produced by Lucaprint for Wrap Film System; and McDonald’s Share Box (pictured, above), produced by Van Genechten Biermans for McDonalds Poland and Peter Kölln.

 

Carton of the Year will also be chosen from the finalists, and presentations for Sustainability and the Most Innovative carton made.

 

The cartons were produced using materials from a number of suppliers, including Iggesung, Stora Enso, Sappi, Korsnäs, Mayr-Melnhof, International Paper, Reno de Medici, Garnett, Tullis Russell and Buchmann.

 

Jury chairman John Parsons said: ‘The jury was always very curious about the story behind the packaging and the product of an entry.

 

‘Some of the most simple solutions as well as the more complex solutions revealed intricate production processes and production innovations which improve the features, processing and handling.

 

‘It was a pleasure to see that innovations and new ideas on carton packaging not only came from marketing, but also from the fields of printing and production technology, as well as finishing and design of packaging material.’

 

The winners will be announced at the 2012 ECMA Congress, taking place on September 19-22 in Copenhagen, Denmark.

 

Read an exclusive interview with the winners of the Pro Carton Design Award 2012 in Package Print Worldwide issue #3, 2012, now available online here

 

Find out more information about the Pro Carton/ECMA Carton Award 2012 here

Read more on Pro Carton here

Read more on ECMA here