Leo Luxe to unveil new brand identity across Europe

- Leo Luxe to exhibit at Empack, Packaging Innovations and Luxe Pack this autumn to unveil new identity and packaging concepts

 

- New high-end packaging designs created for premium drinks and gift markets to be shown, alongside those that "transform the look and feel of paper"

 

Leo Luxe is to launch its new brand identity at three packaging shows across Europe this autumn, as well as showcasing its latest packaging concepts.

 

Leo Luxe is part of the leading global printing communications company Leo Paper Group, and is in the process of rebranding.

 

This new identity will be on show at Empack in Brussels on September 26-27, Packaging Innovations in London on October 4-5 and at Luxe Pack in Monaco on October 24-26.

 

The company will present a range of retail packaging, luxury presentation boxes and gift items at these shows under the new Leo Luxe brand name, as it looks to demonstrate its approach to functional yet creative packaging.

 

New high-end packaging designs will be shown including those created for customers in the premium drinks and gift markets, and those employing innovative secondary processes that transform the look and feel of paper.

 

Leo Luxe’s Cuan O’Callaghan said: ‘Today, brands are looking for ways to ensure their packaging stands out against the competition and communicates the right message to its target consumer group.

 

‘Leo Luxe specializes in producing packaging solutions that add value to the product itself through a combination of quality, high-tech printing techniques, secondary processes and inspiring designs.

 

‘The new branding better reflects our luxury product and service offering and the designs on our stand include some of our creative team’s most inventive concepts. They also demonstrate the effective new finishing processes, developed to transform paper into looking and feeling like other materials, such as wood, metal and leather.’

 

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