Medline updates packaging for enhanced patient care
Color-coded updated packaging enhancements help clinicians elevate patient care delivery
Skin care brand Medline has redesigned its packaging for its Remedy Skin Care line as part of the company's commitment to making skin care more intuitive for clinicians.
Medline claims to hold over 50 percent of the skin care market share across acute care and post-acute care settings. Launched in 2004, Medline's Remedy Skin Care line has grown into a comprehensive system of products to help with every skin care need, including cleansing, moisturizing, protecting and treating.
After pioneering a color-coding system, Medline has continued to make updates to improve the skin care line. Leveraging feedback from nurses that highlighted the importance that packaging must be intuitive and stand out in a sea of products, the Remedy Skin Care line re-packaging features the following enhancements
Intuitive product labels state the function and help nurses find the most effective product.
Enhanced color-coding on both ends of packaging helps nurses identify the purpose of the product, regardless of how it is stored. The color-coding aligns to product use: green products ‘cleanse’ hair and skin, purple products ‘moisturize’, blue products ‘prevent’ infection by providing a silicone, protective barrier that prevents skin breakdown associated with incontinence, orange products ‘protect’ skin exposed to prolonged moisture and red products ‘treat’ skin with fungal infection.
Updated education on packaging aligning with the new Coalition for At-Risk Skin's 21 consensus statements clearly outline how to use the product line effectively. Supplementing the education directly on the packaging, the initiative is supported with online trainings and easily accessible color-coordinated resources such as posters and print outs.
Josh Kolof, director of product management, Advanced Skin Care, Medline, said: ‘As the leader in this product category for over a decade, it is our responsibility to listen to clinicians and think of new ways to help improve outcomes and make healthcare run better. This latest enhancement focuses on leveraging useful packaging and education to empower nurses and help them deliver high quality patient care. Our commitment to clinical efficacy and expansive evaluation of our products sets us apart from other skin care lines.
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