New Vision Packaging wraps up for Christmas market

UK-based New Vision Packaging has completed work on the latest Lee Stafford Christmas range

In addition to packaging for Lee Stafford’s all-year-round range, UK-based New Vision Packaging has produced special gift sets for the company during the festive period.

A variety of packaging techniques were used across the range. The gift sets consist of a standard white backed board, printed both inside and out with a polystyrene plastic window. The vac forms used inside are made of recycled PET.

The Lee Stafford Christmas range consists of four different products, the Argan Oil, Poker Straight, Mini Poker Straight and My Big Fat Healthy Hair gift sets, all of which are sold exclusively in Boots stores across the UK.

With a rigid box, recycled PET tray and containing tissue paper on the inside, the Argan Oil gift has an extra level of luxury to reflect its premium status and higher retail price.

Stephen Shortland, managing director at New Vision Packaging, said: ‘This latest offering strengthens an already long-established and successful relationship with Lee Stafford. Everyone here at New Vision Packaging is proud of the work we have done with them since 2006.

‘We have re-worked their regular packaging to appeal to the Christmas gift market. We provide a full service offering including the packaging design, sourcing, pack off and delivery of the final product. Christmas gift sets can prove vital in extending the reach of a brand at such an important time of year, and so it’s important that the packaging for these offers something special whilst still being within the brand guidelines.’

Click here for more about New Vision Packaging on L&L.com.