Packaging turns ice cream to chocolate

Printpack has supplied the packaging that has been used in the introduction of 100 percent chocolate versions of established ice cream brands.

Kinnerton has introduced 100 percent chocolate versions of Unilever’s Magnum, Cornetto and Mini Milk ice cream brands.

Kinnerton is one of Britain’s largest manufacturers of chocolate and novelty confectionery specializing in character licensing.

This is the first time these ice cream brands have become chocolates, and Kinnerton needed a partner it could trust to produce impressive packaging whilst ensuring the integrity of the product within.

Printpack identified that its recently launched high-resolution gravure (HRG) pprocess would be ideally suited to the new confectionery packs.

HRG was developed in response to industry demand for improved graphics, and to help brands differentiate their products, enhancing shelf appeal and generating consumer excitement.

Bradley Davis, purchasing director at Kinnerton, said: ‘Printpack thoroughly grasped the brief and delivered an excellent packaging solution that was on time and within budget. HRG helped to achieve both impact at point of purchase, as well as a quality finish in the eyes of the consumer.

‘It is still very early days, but the feedback has been extremely encouraging to date.’

Barry Bleasdale, Printpack director for UK sales and marketing, said: ‘This is very exciting for Printpack as it is the first time our HRG process has been used in the market.

‘We recommended HRG for this new product range as exceptional shelf appeal, high-impact graphics and outstanding illustration reproduction were all extremely important to our customer. HRG offers an unrivalled and even sharper print quality than any other flexible packaging print process and we knew this would enable us to fully meet our customer’s challenging brief.

‘We are delighted with the end result.’

Read more on the flexible packaging market here