Premier Foods chooses Fix-a-Form for Bisto recipe campaign

The leaflet labels are being used by Premier Foods, parent of the Bisto brand, as a facilitator for the Monday’s Marvellous Pie campaign, whereby households are encouraged to use leftover meat and vegetables from their Sunday lunch to create a ‘delicious, nutritious and economic dish to start the new week’.

A spokesperson from Pulse Media said: ‘Bisto is one of Premier Foods’ heritage brands. It is in almost every family’s kitchen because of its association with the Sunday roast but can be used for so many more recipes and that is the reason for this Monday’s Marvellous Pie promotion.  

‘Premier Foods is challenging Bisto lovers to try something different but keep the same favourite taste. It works because the four-page resealable Fix-a-Form multi-page label gives all the room needed for the recipe ingredients, instructions and fabulous pie photo. 

‘It can be all self-contained within the Fix-a-Form, leaving just the Bisto logo, and the brand’s ‘aaah!’ tagline, visible on the front page and this is affixed to the top of the normal Bisto tub. In this way, the overall pack keeps its brand integrity.’

A spokesperson from Premier Foods added: ‘We are delighted with the overall appearance of the Fix-a-Form on-pack. We hope the potential sales uplift will enable more of these promotions to come in future – covering home-cooked recipe ideas to fit all seasons.’