Pro Carton/ECMA Award shortlist announced

Some 33 entries have made it onto the shortlist for the 2013 Pro Carton/ECMA Award program, with the winners to be announced at next month’s ECMA Congress.

The 33 entries are spread across eight categories, including beverages, confectionery, beauty and cosmetics, food, non-food, pharmaceuticals, shelf ready and display, and volume markets

Special awards will also be presented for Carton of the Year, Most Innovative and Sustainability.

Full details of the shortlisted cartons can be found here, but converters with an entry in the running to win an award include Van Genechten Angoulême, Alzamora Packaging, Clondalkin Group, Mayr-Melnhof Packaging Austria (pictured, below), Du Caju Printing, Schut Hoes Cartons and Antilope, amongst others from across Europe. Materials from the likes of Stora Enso, Iggesund, Sappi and Metsä Board have been used to create the shortlisted cartons.

Further, the brands that they represent include Sloggi (pictured, above), Victorinox, Bombay Sapphire (pictured, bottom), Tilda and Nicorette, to name just a few.

The award-winning packaging and the finalists will start a global tour at Labelexpo Europe 2013, where they will be on display in the Package Printing Workshop feature area in hall 12. Labelexpo Europe 2013 takes place on September 24-27 in Brussels, Belgium. The cartons will also be on show at Interpack in 2014.

SiebertHead’s Satkar Gidda, who was chairman of the judging panel, said: ‘We saw total integrated thinking, such as carrying the product characteristics through onto the packaging, which serves perfectly to help communicate the brand values and brand qualities. It demonstrated thinking beyond just packaging of a product. It’s this level of holistic branding that really shows what cartons can do for brands.’

Read more about award-winning packaging here