Commercial printer moves into packaging with KBA

Centrum Printing in Sydney, Australia, has ordered a six-color plus coater KBA Rapida 162a in its biggest ever press investment as the company makes a move into packaging and point-of-sale (PoS) printing.

 

Centrum Printing carries out a range of commercial printing work, as well as production of promotional material and PoS products. Its clients include blue chip corporations, government departments and design agencies.

 

Centrum has two existing medium format presses from another German press manufacturer, but opted to invest in a KBA press after investigating the market.

 

The KBA Rapida 162a can print either conventional or UV inks and coatings. It will be installed and commissioned in Sydney later this year.

 

Percy Vij, managing director of Centrum, said: ‘We are a general commercial printer at the moment but we see opportunities in niche markets, such as packaging and PoS.

 

‘The new KBA Rapida 162a will enable us to enter these markets.

 

‘We will also be setting up a trade print service to enable other printers to serve that market.’

 

Centrum general manager Sandra Mascaro said: ‘We already have promises of several million dollars’ worth of packaging work from existing clients and believe that as one of the few printers in the country with this size of press there will be plenty of work out there.’

 

Dave Lewis, general manager of KBA Australasia, added: ‘This is a huge leap forward that Centrum has taken and we are pleased that it has chosen KBA as its new press partner.

 

‘We are sure that this Rapida will be a great success for Centrum Printing.’

 

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