Bobst establishes subsidiary in North Africa

Bobst has launched Bobst Algiers, its new subsidiary which will bring the company’s technologies and customer services closer to the growing North African packaging and label markets.

Customers and partners in Algeria have been invited to attend the inauguration event where they will have the opportunity to share industry vision and discover more about Bobst’s local support and commitment with an extensive cutting-edge portfolio of machines and services.

Mohamed Ali Ben Mustapha, general manager and service director for Bobst Africa and Middle East, said: ‘Bobst leads the way in developing pioneering packaging and printing solutions for customers around the world. This new subsidiary in Algiers will enable us to extend our reach and bring our world-class technology and service closer to our valued customers and partners in Algeria and North Africa. We will be better positioned to give customers improved access to the knowledge and expertise that Bobst is renowned for.’

Jean-Pascal Bobst, CEO of Bobst Group, added: ‘Our presence in Algeria will enable us to strengthen our existing customer and partner relationships in a growing region. By introducing this new subsidiary, we are demonstrating our long-term commitment to increase our local presence where our clients need us, meanwhile opening the door to new business opportunities for companies located in the region. Extending into Algeria is an important step for the corrugated, label, folding carton and flexible material industries, which will benefit the entire supply chain.’