All4Labels chooses HP PageWide Advantage 2200 for extended content labels

All4Labels has become the first global label and packaging company to acquire the HP PageWide Advantage 2200. The new digital press will allow the packaging group to enhance its extended content label (ECLs) and leaflet offering.  

A pioneer in digital label printing technology, All4Labels’ vision is to digitize its production process. With a 25-year-long relationship with HP, the label and packaging company continues to deliver exceptional quality labels at unprecedented speed and with enhanced efficiencies, for its customers. 

With the HP PageWide Advantage 2200, All4Labels can respond to inbound jobs at speed and in return benefit from business growth, delivering powerful productivity across a wide range of media and accelerated speed to market. With the HP PageWide Advantage 2200, All4Labels can print extended content labels on a paper weight of 70-100gsm.

Roger Gehrke, plant manager at All4Labels Hamburg said: ‘Adding the HP PageWide Advantage 2200 to our fleet of presses enables us to expand our digital capabilities and address new market segmentations, including serialization, QR codes and evolve our anti-counterfeit protection layers into new and emerging markets.’

All4Labels has streamlined its operations having acquired the HP PageWide Advantage 2200, keeping the majority of its press operations in-house. As the first label converter to acquire the press in Europe, All4Labels anticipates new delivery lead times of eight to 10 days, compared to three to six weeks for traditional analog printing.

Haim Levit, senior vice president and general manager, HP Industrial Print said, ‘We are thrilled that All4Labels, a valued partner, has taken another bold step by acquiring our latest HP Advantage A2200. With an already impressive fleet of HP Industrial presses, including their pioneering installation of the revolutionary HP Indigo V12 press last year, All4Labels' visionary approach continues to set the pace for the industry's evolution. Our enduring partnership with All4Labels is a testament to the trust we share and the remarkable outcomes we achieve together.’

With the HP PageWide Advantage 2200, converters have the power to produce high-volume commercial print jobs, printing only what the customer needs and avoiding unnecessary media waste. 

The HP PageWide Advantage 2200 has single print arch design which includes a robust paper path with fewer components, reducing the number of parts to manage. It includes a new print bar design with a simplified printhead pocket that increases reliability. Built on over a decade of field proven HP innovation, this efficient, versatile, easy to upgrade digital press offers unmatched scalability to profitably for the print industry to grow.