CCL to take e-commerce offering global

Druckerei Nilles is a private company located in the heart of the German wine producing region on the River Mosel Its 2014 sales are estimated to be approximately 15.7 million USD with an adjusted EBITDA of 2.7 million USD.

CCL Industries president and chief executive officer Geoffrey T. Martin said the company’s proprietary e-commerce platform complements the WePrint initiative recently launched by Avery in the US through www.avery.com.

‘This new service gives consumers and small businesses options to either print labels and cards from our cloud-based online design tool using preformatted Avery products on their own desk top printers, or to have them professionally produced and shipped directly from Avery,’ Martin said.

‘Nilles offers a similar online service to higher volume customers with more complex label requirements on a roll, in special sizes and materials.’

The e-commerce initiative will continue to be headed by James Nilles and become a new business unit of Avery Europe led by vice-president and managing director Mark Cooper.

Martin continued: ‘Ultimately we expect to make both of these new capabilities available on a global basis using either our Avery brand or one of the many domain names owned by Nilles, such as www.label.co.uk and www.etikett.de.

‘This expands the role of our company, direct marketing quick response capability to all kinds of end-use label customers, taking advantage of our scale as the largest user of digital print engines for labels in the world combined with our proprietary online design software and e-commerce tools.’

The Nilles wine label business will trade as CCL Label from the beginning of 2015 and report into the food and beverage section of CCL Industries.

‘This acquisition complements our growing presence in an important global market,’ concluded Martin. ‘Germany is the eighth largest wine producing country in the world posting consistent growth over the last five years.’