Cypriot printer expands business with Xeikon ICE

The ICE toner has been developed to suit heat-sensitive substrates such as PE and direct thermal labels.

J. Eleftheriades Offset Printers has served the Cyprus market for many years. It entered the digital market in 2004 and since then, demand for digitally printed labels increased and surpassed the company’s expectations.

In 2011, Eleftheriades invested in a second Xeikon machine – a Xeikon 3050 – to further its digital capabilities.

Eleftheriades has been testing ICE since early June. It follows Germany’s bsb-label in conducting tests of the new toner, which was announced earlier this summer and will be on show at Labelexpo Europe 2013.

John Eleftheriades, managing director at Eleftheriades, said: ‘The toner meets the quality standards that we expect from Xeikon and it enables us to broaden our application range.

‘We have been able to produce labels for our customers that we were not able to handle before, and as a result we could generate extra business.

‘This toner will for sure help us to develop our penetration into the health and beauty market specifically.’