Precision Proco partners with Tony’s Chocolonely

Precision Proco was founded in August 2020 by three print companies, Precision Printing, Prime and ProCo to reimagine corporate print, from leading the charge on waste reduction to delivering cutting-edge applications.

Tony’s is a chocolatier with the defining principle of ending modern slavery and illegal child labor on cocoa farms in West Africa. With its 5 Sourcing Principles, it shows that it is possible to be a successful chocolate brand without exploiting cocoa farmers at the start of the supply chain.

Precision Proco supports Tony’s by executing personalized orders in the UK– online Tony’s customers can customize packaging designs, add recipient names and upload photos to be printed on bespoke wrappers.

Before its partnership with Precision Proco, Amsterdam-based Tony’s worked with a Print Service Provider (PSP) in the Netherlands to fulfill UK orders. However, the chocolate maker decided to change provider for UK distribution following significant cost increases and delivery challenges created by Brexit. 

‘Precision Proco is an expert at what it does and can provide us with a complete print and fulfillment solution – from high-quality personalized wrappers and packaging to understanding our choco fans better. This reduces complexity and costs, which enables us to give our choco fans the very best experience whilst maximizing positive impact,’ commented Ben Greensmith, country manager for the UK at Tony’s Chocolonely.

Precision Proco relies upon its fleet of HP Indigo printers to deliver personalized and sustainable wrappers for Tony’s, including the HP Indigo 10000 and HP Indigo 12000 digital presses, making use of technology such as HP SiteFlow to deliver thousands of personalized bars every day to individuals and businesses across the UK.

‘Thanks to a global collaboration between HP Indigo users, this exciting project has been brought to life in the UK,’ said Jon Tolley, chief innovation officer at Precision Proco. ‘HP’s expertise in delivering personalization technology gave us the quality and speed of production we needed to take on the contract. The collaboration with HP Indigo allows us to offer our client innovation and efficiency in all areas, from concept to production. Tony’s is an amazing brand, and we aim to help them get their message out in the UK with a little personalization powered by HP Indigo technology – and occasional tasting of some fantastic chocolate along the way.’

The use of HP Indigo technology also provides end-to-end sustainable packaging. 

Peter Jolly, country manager for the UK and Ireland at HP Indigo, added: ‘It’s been wonderful to witness this exciting new partnership between PPG and Tony’s Chocolonely. We are pleased that Tony’s is continuing its journey with HP Indigo – we know a key reason for this is that our technology allows the company to reduce its carbon footprint through leveraging end-to-end sustainable packaging solutions.’