Reflex Labels installs third Screen label press

Reflex Labels, one of the major label printing groups in the UK, has invested in another Screen Truepress Label 350UV SAI-S digital inkjet press, intending to expand its production capability. 

Reflex Labels consistently invests in the latest label printing equipment. This year, the company allocated 14m GBP to upgrade its equipment.

‘We are constantly looking for ways to provide the best solutions for our clients,’ said Ian Kendall, CEO of Reflex Labels. ‘Our investment in three Screen digital label presses is about more than just buying new equipment; it’s expanding our ability to deliver exceptional labels to meet our clients' needs in terms of quality and turnaround times. To do that we needed a reliable partner with a reliable digital printing press.’

Reflex Labels’ relationship with Screen began after acquiring an Australian company that was using a Truepress Label 350UV SAI-S. During the transition, Kendall learned about the label press's minimal breakdown and downtime issues, which resulted in the installation of its first Screen inkjet label press.

While its first two Screen presses produced white optical density on transparent films comparable to analog printing, Reflex Labels needed to print high-opacity whites onto clear plastic substrates. Rather than moving the orders to the current press, its team invested in a third press, boosting production and profitability while delivering opaque whites. 

For Reflex Labels, this investment wasn't about replacing analog equipment with digital but about using both technologies in a complementary manner, allowing the flexibility to choose the best printing process for each job.

It’s during the transition between different printing methods that Reflex Label’s own experts excel. ‘That’s a massive part of what we do,’ Kendall said. “Our aim is to make the same beautiful label, and we have a massive army of experts to guarantee and maintain our color management. Regardless of what printing method we use, nothing leaves our facilities with a delta E reading of more than two, and that takes a lot of skill, dedication and investments in the right technology.’

As Reflex Labels continues to expand and innovate, the investment in Screen digital inkjet presses ensures that its printing process interchangeability provides its clients with quality, speed and reliability.

‘It’s about meeting and exceeding expectations, Kendall concluded. ‘The excellent print quality allows us to match and exceed client expectations while still being a robust piece of hardware. For other digital technologies, you rarely put just one unit in. You usually need to install a second label press for when the other goes down. In locations where we have Screen equipment, that’s not an issue—it just works. It meets or exceeds our expectations, which lets us focus on growing our business.’