Edale appoints FES as UAE distributor

FES already operates a network throughout the UAE and other areas of the Middle East, and has been in contact with Edale regarding possible representation for some time.

The partnership was sealed at the Gulf Print & Pack show in Dubai last month.

Vikram Fotedar of FES said: ‘I wanted to work with Edale as it is a professionally managed company, but retain the agility and responsiveness that is usually seen in tightly held businesses.

‘The technology of the products is top notch. Throughout the world, printing is a highly competitive business but I feel that Edale will continue to be well received by companies within the UAE.'

Bernhard Grob, Edale export sales director, said: ‘With a proven record in the flexographic industry, FES seemed an excellent match to promote the Edale range of equipment. 

‘Vikram is a very dynamic and technically minded man, who I feel, alongside his team at FES, will really help to promote the Edale brand in this new territory for us.’