EskoArtwork equips pre-press operation in Middle East

Namma Int’l Digitec (NDigitec) has finalized an agreement with EskoArtwork for the purchase of four CDI Spark 4835 digital flexo plate imagers, along with a range of software products including HD Flexo, Automation Engine 10 workflow server software, Plato imposition tools, FlexProof, Color Engine software for color management and WebCenter for web-based project management and pre-production approval cycles. The equipment will be installed in several sites in the Middle East, including Syria as well as Riyadh and Jeddah in Saudi Arabia, with the main logistical hub based in Dubai.

‘Our vision for NDigitec is to become market leader in the Middle East. EskoArtwork has been most professional. They have done a lot of work to ensure that we have the tools and technology to grow our business,’ said Vatche Kavlakian, general manager of NDigitec. ‘This is a huge operation for us. We are focused on taking advantage of the latest technology and the internet to maximize our service offering. Our strategy is to run our trade shops as a service business and that the secret is to offer the highest quality product and top level customer service. We have a vision to create a complete prepress supply chain throughout this geography and with the EskoArtwork tools we have the perfect opportunity to do this and serve our community.’

Digitec started in the mid-1990s in Syria working as a general trade shop. The company now focuses specifically on the flexo and packaging business. In 2004, Digitec entered a partnership with Namma to become NDigitec and selected Dubai as the logistical hub for its business. To establish the new company and supply the entire Middle East with pre-press, NDigitec has built the center of its operation in the International Production Zone in Dubai. The company’s business model is to integrate skills, asset management and delivery services centrally while setting up several production sites strategically placed in Saudi Arabia and Syria as well as the United Arab Emirates. NDigitec is in the process of setting up the third production plant in Syria and Vatche Kavlakian says that ‘depending on volume, NDigitec hope to have seven production sites in operation by 2012’.

‘Step by step, our business is improving since our expansion and our vision is materializing,’ continued Vatche Kavlakian. ‘In terms of flexo technology, the EskoArtwork technology is very exciting. Our business strategy is now focused on the packaging market and we see flexo as a critical pre-press field. EskoArtwork’s tools are sophisticated but simple to use. WebCenter for example is helping us to communicate with our clients. We can offer them increased efficiencies in the approval cycle and up-to-the minute status reports. We are also committed to supporting brand owners by helping them to handle and improve their media assets. We are continually looking for new ideas to help our customers and consistently striving to improve quality levels of customer service.’

‘Not only are we able to offer high quality products, EskoArtwork software solutions are helping us to complete our dreams in terms of professionalism,’ said Shahe Kavlakian production manager. ‘In terms of communication with our customers in the Middle East, we are able to provide the professional sophisticated service that our clients deserve. We can see already a significant difference in their approach to us. EskoArtwork is the company to guide us and take us into the position we dream about – of being market leader in the Middle East.’

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