Optimum adopts Flint's Evolution range

Optimum has adopted Flint's Evolution range of primers and varnishes to improve the recyclability of its shrink sleeves.

Thanks to the latest investment, Optimum has improved the recyclability of its shrink sleeve labels, allowing PET bottles and sleeves to be recycled together without contaminating the recyclate and increasing the amount of reclaimed material.

Flint’s Evolution de-inking primer also helped Optimum's Wellen site to win the sustainability award at the 2023 Empack Belgium event.

Evolution de-inking Primer is applied to the substrate before the ink to provide strong adhesion throughout the life of the label. It enables the ink to be released (de-inked) into the recycling caustic wash and the substrate to be broken down into flakes, allowing for more than 99 percent recyclability.

Marcel Tuyn, technical sales manager at Flint, said: 'Working with Optimum Group’s Wellen team has been a fantastic experience, and we’re delighted that they have achieved success thanks to our Evolution de-inking primer.

'Evolution provides a holistic approach to sustainability, increasing the yield of recyclate and preserving material quality. This range represents the culmination of Flint’s expertise in ink and coating solutions. It supports businesses like Optimum Group to actively contribute to a more sustainable future, helping them increase recycling rates and contribute to circularity in the label and flexible packaging industry.'