AIPIA World Congress set for biggest ever

The number of exhibitor registrations and an interest in ‘Seeing is Believing’ demonstration area required the organizers to expand the Beurs van Berlage venue in central Amsterdam to accommodate the demand.

‘Brand owners have responded in increasing numbers each year to both the format and the content of the congress. The focus is on real business development for active and intelligent packaging technologies, not just another series of workshops and panels,’ said Eaf de Ferrante, managing director of AIPIA. ‘We are working with our members to build an industry, not just to run another conference.’

The organizers invited over 40 speakers, including representatives from Avery Dennison and Nestlé, to offer an outlook on the latest developments, but, more importantly, how these can be combined to offer complete solutions to brand owners. AIPIA is expecting over 400 delegates at the event, therefore, also organized networking and discovery opportunities.

‘More contacts are made, and deals initiated at the AIPIA Congress than any other event of its kind,’ claims de Ferrante. ‘But that is not a difficult claim to make because our event is unique in this sector. There are several other excellent events for RFID/NFC, printed electronics and areas such as active material innovation. But it is only the AIPIA Congress, which brings the whole eco-system all together and works with the brand owners to give them a full business context in terms of their packaging.’

‘In Amsterdam we like to think we are at the heart of things. There are great transport connections and plenty of good, moderately priced hotels, a great place for an international event,’ said Martine Groeneveld project director for the Congress. ‘In a previous event we invited people to enjoy Brain Training. This year we have adopted the slogan of another great Dutch city, Eindhoven, to describe the AIPIA Congress this year. Think of us as a Brain Port. Plug in and learn all you need to know about active and intelligent packaging.’

Detailed agenda of the World Congress 2019 is available on the AIPIA website. L&L is one of the congress’ media partner and will be reporting live from the event.