Avery Dennison’s atma.io joins CIRPASS

CIRPASS brings together a core network of leading organizations in building the European vision for a unified Digital Product Passport (DPP) approach across multiple value chains. Funded by the European Commission under the Digital Europe Program, CIRPASS aims to prepare the ground for the gradual piloting and deployment of the DPPs from 2023, with an initial focus on the electronics, batteries and textile sectors.

The new CIRPASS project officially kicked off with a hybrid meeting in Brussels. With 30 partners representing thousands of industrial, digital, international, standards and regulatory organizations and NGOs across Europe. The 18-month project will respond to the European Commission’s call to create a clear concept of the DPP, defining a cross-sectoral product data model with demonstrated benefits for the circular economy and developing roadmaps for its deployment. 

The circular economy will replace wasteful linear economies by 2029, according to the 2019 Gartner study. It requires turning the linear supply chain system around to create a whole circular ecosystem. Through the DPP, CIRPASS helps lay the foundation for such an ecosystem across value chains in three sectors: batteries, electronics and textiles, based on common rules, principles, taxonomy and standards. Specifically, the project aims to deliver at least three DPP prototypes for the three sectors and reach agreements on key data for circularity and sustainability. The consortium partners will also work together to provide recommendations for a data exchange protocol and system architecture, making sure that the product information contained in the DPP will be standardized and machine-readable. 

By enabling a successful rollout of the DPPs in critical sectors, CIRPASS contributes to giving the European industry the possibility to implement the circular business model on a large scale and resilient way. 

To ensure a cross-sectoral approach, CIRPASS unites leading European research and technology organizations, supported by three standardization organizations, an experienced pool of circular economy and sustainability consultancies, several large European industrial associations, digital technologies, and web experts, as well as selected digital solution providers. Thanks to this community of expertise and knowledge sharing, the project will build consensus around the DPP concept and contribute to developing common principles, prototypes and roadmaps for deploying DPPs across value chains, sectors and market participants. 

Besides the collaboration of project partners, stakeholder engagement is a crucial part of CIRPASS’s action plan. An ecosystem for stakeholder engagement will be set up. Various activities to activate companies and organizations from across Europe will be announced throughout the project, including joining expert and stakeholder groups, participating in CIRPASS’s workshops and public events, responding to consultations and much more.    

‘Joining the CIRPASS consortium as an Associate Partner, Avery Dennison’s atma.io connected product cloud actively supports the work packages on DPP prototypes and recommendations, and on DPP systems plus frameworks to develop and deliver a DPP system architecture that includes dataspace integration, identification schemes with unique product IDs and implementation guidelines,’ commented Max Winograd, VP of connected products at Avery Dennison Smartrac. ‘Our work, in close collaboration with other project partners, will create standards-based DPP prototypes and an implementation blueprint for deploying an interoperable digital product passport sustainably at scale.’

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