Innovative Labeling Solutions adds QR code capability

Innovative Labeling Solutions, a digital label and packaging converter located just outside Cincinnati, Ohio, USA, has added Quick Response (QR) code printing capabilities to its portfolio. 

‘We view the product package as an optimal vehicle to deliver QR code technology to the marketplace,’ said Kathy Popovich, director of marketing and communications for ILS. ‘Consumers have come to expect a level of connectivity and intimacy with brands that is being driven primarily by social media platforms. The QR code is the next iteration of this.’

While QR codes are in widespread use in Japan, they have just recently started to infiltrate the US. The 2D code has a URL imbedded, and when the code is scanned, using a SmartPhone or web cam, it launches content. Shoppers can therefore instantly view videos, sell sheets, extended content, newsletters, recipes, coupons, or Facebook pages in the aisle.

‘With the addition of the QR code, shoppers are enticed to pick up the package and interact with it,’ continued Popovich.   

‘The marriage of digital print technology for labels and packaging, along with the QR code is compelling,’ said Eric Knop, ILS director of business development. ‘We have several projects in the developmental stages right now with clients in the food and beverage and personal care segments. Both brands are looking at how to leverage the intrinsic benefits of digital including speed-to-market, flexibility to customize graphics per retailer, or to easily deliver cause-related promotional SKU's with this new cross media integration tool.’

‘We know that 95 percent of all phones have internet access and 42 percent of consumers have used SmartPhone to get product information in store,’ said Popovich. ‘The ability for the brand to capitalize on this is paramount to their long term success, especially if they have Gen Y or Gen X demographics in their target market.’ 

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