Innovia showcase functional label materials

Innovia Films showcases its latest portfolio for the labels, packaging and graphics industries, including sustainable filmic materials, label and packaging films with recycled content and barrier functions as well as PVC-free graphic arts films made from polypropylene.

Some highlights are sustainable and functional BOPP label materials for pressure-sensitive, wraparound and in-mold labels, along with Rayofloat shrink sleeve film specifically developed to support the recycling of PET, HDPE and PP bottles and containers.

‘As the industry-leading filmic label solution provider for all major decorations technologies, we have been working on materials that not only follow the principle of reduce, re-use and recycle but also support recycling of the finished package, while at the same time providing the right barrier functions needed to prevent food waste,’ commented Jon Knight, vice president and general manager for Americas at Innovia Films.

‘With continued capital investment in the pressure-sensitive label segment, including top coating and extrusion, we have new technologies that offer unparalleled performance while improving sustainability,’ added Knight.

Innovia presents its latest products, including the Rayoface CPE and WPE, thinner printable label films with a reduced carbon footprint and the Rayoface JBD, a semi-solid film with enhanced yield and opacity compared with solid white films.

Innovia recently announced the extension of its low-density, floatable polyolefin (PO) RayoFloat shrink sleeve, a sustainable alternative to existing materials detrimental to recycling. The Association of Plastic Recyclers (APR) has endorsed the RayoFloat material as compatible with existing waste streams in the US.

‘We are proud to share our extended range of floatable shrink sleeves that work in established PET, HDPE and PP waste streams,’ said Knight. ‘We can now offer several options – from a high shrink version to a thinner version to a white version that is ideal for light-sensitive products like dairy, vitamins and supplements.’

Rayoart PVC-free graphic films, also promoted by the company at the show, lower the environmental impact of self-adhesive graphics. They are based on biaxially oriented polypropylene (BOPP), a type of plastic with clear sustainability advantages that is inherently more recyclable than PVC. These films suit most short and intermediate indoor and outdoor applications and offer a product performance comparable to PVC-based graphic films. 

‘We are excited to showcase these innovations to our customers and other visitors at the Labelexpo Americas and discuss how these filmic materials can help deliver a better future for our industry and facilitate our stakeholders’ goals of re-designing packaging to become more circular,’ concluded Knight. .