AWA releases in-mold label market study

Market research and business intelligence firm AWA Alexander Watson Associates (AWA) has released the In-mold Label Market Report 2024, estimating a market growth of 1.8 percent in 2023 and forecasting further expansion with a steady 3.3 percent CAGR until 2026.

AWA's analysis reveals that the in-mold label market boasts a unique and intricate market structure, setting it apart from other packaging decoration technologies. The role of the molder, positioned between the label printer and the end-user/brand owner, is not merely an additional value chain step. Instead, it effectively integrates the supply of containers, a feature not typically found in the label value chain, with the labeling operation, which is usually part of the filling operation conducted by the end user.

In its latest study, AWA estimated that the in-mold label market grew by 1.8 percent in 2023. For 2023-2026, the global market for in-mold labels is forecast to grow at a CAGR of 3.3 percent.

The report outlines the unique market structure, describes the value chain, highlights the key players necessary for the successful implementation of any in-mould label project, and defines the various means of segmenting the in-mould label market to assist in identifying growth opportunities.

Regionally, Europe claims the largest market share, with 56 percent of production, followed by North America with 22 percent, Asia with 13 percent, and South America and AME with 5 percent and 4 percent respectively.