MPS to launch new corporate strategy

The underlying philosophy of the corporate rebranding strategy is MPS’s commitment to help customers excel by providing extensive knowledge, world-class service and product innovation to enhance the printing process.

The MPS corporate rebranding strategy ‘communicates a clear and uniform message of what MPS has evolved to be and its commitment to the future’.

The new corporate brand is to be rolled out in the coming months.

MPS is also to move to new headquarters in March 2015, relocating to a state-of-the-art facility in Arnhem, The Netherlands.

Located near its current headquarters in Didam, the building in Arnhem with modern facilities will centralize MPS’s manufacturing and operations, and offers a spacious demonstration, test and customer experience center to run ongoing demos of MPS press solutions.

The assembly of the production hall will incorporate lean manufacturing principles of eliminating waste, focusing on empowering workers, minimizing inventory and increasing productivity.

MPS said the efficiencies of the lean production process and resulting lead time reduction will make it possible to build an increased number of presses simultaneously in multiple assembly lines. 

Environment-friendly and energy saving measures such as LED lightning and heat-recovery are also incorporated in the new facility.

Wim van de Bosch, MPS chief executive officer, said: ‘The next few months will be an exciting milestone in the history of MPS.

‘With years of proven success, the combination of new headquarters and corporate identity communicates MPS’s commitment to our customers, the narrow web print industry, and future growth goals, at an international level.’