Actega launches Signite decoration technology

According to the company, the technology can currently reduce label waste by over 50 percent, depending on the decoration design, compared to a similar footprint pressure-sensitive label by eliminating the label matrix, reducing the decoration thickness to about a third of that of a typical clear pressure sensitive label and eliminating label media plastic in non-print areas.

The new technology brings the look and feel of direct to container screen or digital printing with the efficiency of pressure-sensitive labeling. The decorations are produced using reconfigured narrow web flexo or hybrid digital printing running at standard narrow web printing speeds allowing to utilize Signite immediately as the technology commercializes.

Transfer of the Signite decorations to containers requires designed-for-purpose variations of pressure-sensitive labeling equipment. The first Signite in-line applicators launched into the market address rigid cylindrical containers at lower throughput speeds. Subsequent system designs in different stages of prototype development will address aluminum and asymmetrical containers and thin-walled container types requiring inflation for decoration transfer. High-speed Signite applicator machines and corresponding decoration media are planned as an inherent part of the technology roadmap and are anticipated to move into prototyping in 2022.

‘Brands are taking a leadership position on sustainable packaging solutions, with ambitious waste reduction goals and a drive to increase the efficiency and scale of container recyclability,’ said Anthony Carignano, technical director of marketing for Signite at Actega. ‘At the same time, these companies are seeking ways to unlock new high-quality label aesthetics and tactile experiences for premium products.

‘Signite offers these brands the best possible chance to meet all of these objectives. The solution is truly game-changing, with no other technology delivering plastic waste reduction on this scale. Plus, as the solution advances and becomes compatible with other production processes, such as digital inkjet, the impact on the industry and ultimately, the environment, will only become more significant.’

‘In this first phase of the technology’s launch, we have a strong and clear focus on advancing this solution for the glass packaging sector. The end customers initially benefitting from this solution will therefore include producers of craft distilled spirits, micro- or mid-sized winery products, specialty food and non-alcoholic beverages, natural and nutraceutical pharma products, and home glassware, such as candles. With several beta customers already in operation working with glass containers, and additional versions of the technology targeted for rigid PET containers and aluminum beverage cans anticipated over the next few months, we expect the demand for this solution to accelerate its success and rollout across the industry.’

Thorsten Kröller, president of Actega, added: ‘This is an exciting time for Actega and the industry in general. We are developing and bringing to market a solution that helps brand owners achieve their sustainability targets as well as achieve unique aesthetics for premium labeling. Although it is still in its infancy, Signite represents a huge milestone for the industry and on Actega’s sustainability roadmap.’