Avery Dennison launches AD XeroLinr linerless label

Avery Dennison Label and Packaging Materials EMENA has launched AD XeroLinr, a new FSC-certified and phenol-free direct thermal (DT) linerless label that drives productivity, reduces waste and advances sustainability. 

According to the company, 50 percent of a conventional labels’release liner and matrix immediately become waste material upon application. To meet this challenge Avery Dennison has developed AD XeroLinr DT, a new sustainable, linerless alternative for variable information (VI) labels, especially relevant for today’s booming logistics and e-commerce industries where the volume of parcels being shipped increases every day. 

Vincenzo Palumbo, product solutions manager, Avery Dennison, said: ‘AD XeroLinr DT offers up to 60 percent more labels per roll and fewer roll changes, providing customers with greater productivity. Importantly, due to using less resources and less transportation, it has a substantially lower carbon footprint. In this way, we’re reducing waste and advancing sustainability.’ 

With the company’s fully integrated approach, Avery Dennison also develops and produces the hotmelt adhesive S2045LL for a range of applications, including rough cardboard surfaces. 

Alena Maran, director of marketing strategy and sustainability, Avery Dennison, said: ‘Using the new Avery Dennison Carbon Trust Tool, we’ve been able to measure the savings in carbon and water that can be made with AD XeroLinr DT. The results are clear using AD XeroLinr DT significantly reduces environmental impact.’