Avery Dennison launches ClearCut Adhesive Technology

‘Conventional “thin” materials have always posed a number of production challenges, including ooze, dispensing and wet-out,’ said Tina Hannan, director, films, Avery Dennison label and packaging materials. ‘Converters are actively seeking more robust “thin” operations, not only to reduce waste levels and increase savings, but also to ensure higher dispensing accuracy and less downtime for equipment cleaning. ClearCut products deliver these benefits.’

The film portfolio with ClearCut adhesive technology includes BOPP and Machine Direction Oriented (MDO) films. The materials deliver reliable high-speed conversion and straightforward dispensing. The adhesives S7000, S7400 and S7450 also have a longer ‘open’ time, giving more time to re-work any misapplied labels. They are available in clear, white and metalized face stocks on PET liners that minimise line disruptions.

For many squeezable containers, semi-conformable Global MDO film is a good choice because it dispenses without wrinkles or peeling. Improvements to ‘no label’ applications are also obvious – Global MDO gives a 30 percent haze improvement compared with PE85, and a 100 percent water whitening resistance improvement compared with standard emulsion adhesives.

BOPP materials are suitable for more rigid containers, giving good converting and dispensing performance with thinner materials.

Sustainability improvements from the ClearCut range of adhesives are also substantial, as shown by an Avery Dennison GreenPrint analysis. For example, if Global MDO was used to replace all current conventional PE85 consumption, the annual savings would include 3,444 tons of CO₂ (equivalent to 675 cars), 1,225 trees, 6,943 barrels of oil and 1,559 tons of solid waste (equivalent to 690 households). Global MDO also provides up to 50 percent more labels per roll, giving very practical productivity benefits.