Esko launches Share & Approve

The software enables users to realistically visualize their projects in 2D and 3D and annotate the file with feedback allowing to reduce the amount of approval iterations and shorten the approval time. Share & Approve has been designed to enable brands and their supply chains to operate more efficiently and drive down time-to-market.

‘We are very happy to see approval loops finishing in a maximum of 8-9 days instead of a few weeks, which is typical of what happens in the industry today. We have also observed the number of job revisions decreasing from 8-9 to 3-4 with use of the software. With the speed and complexity of packaging management today, Share & Approve is going to make a tangible difference to our customers seeking to increase their speed to market,’ said Karsten Daemen, Esko product manager.

The new tool enables an instant creation of 3D pack renders based on their actual 2D artwork, including special print effects and embellishments. The software features user-friendly interface claimed to enable upload and set up in only four clicks. It also incorporates a range of unique packaging inspection tools for measurements, deep zoom and separations viewing, as well as barcode and braille reading.

Share & Approve provides a complete audit trail of operator actions and versioning, and according to Esko has a potential to accelerate approval rates up to three times compared with traditional approval processes.

Jan De Roeck, Esko marketing director, added: ‘With Share & Approve designed as a cloud-based service, there is no IT overhead costs or efforts involved for our customers, compared to traditional on-premise solutions. There is no web deployment, no servers to maintain and keep up to date, no need to provide for data security and back-up scenarios and the uptime of the service is guaranteed.’