Herma unveils self-adhesive material for wine labels

Herma has introduced a multi-layer technology to produce a self-adhesive material for wine labels.

The Hermaexquisite range has a special 62W adhesive which is said to offer outstanding adhesive properties in the cool and damp conditions wine bottles are regularly stored in. The adhesive passes the rigorous ‘ice bucket test’, with the label remaining attached to the bottle even after prolonged submersion in a wine cooler.

Dr Thomas Baumgärtner, managing director, said: ‘The excellent adhesive properties go hand in hand with equally outstanding convertibility. These benefits are achieved because we apply two different layers of adhesive at the same time. We can thus very accurately control both the adhesive and the converting parameters independently.’

The Hermaexquisite range primarily contains various textured and moisture-proof papers, but also includes coated papers, aluminum papers and films. This variety – an essential component of successful wine marketing – provides more options for design.

‘At the point of sale, the decision to buy a particular bottle of wine is made almost exclusively on the basis of the label,’ explained Baumgärtner. ‘It's no wonder that self-adhesive labels are becoming more and more popular. Not only are they more economical to produce in relatively small quantities, but their look and feel can exert a very favorable influence on the sales success of the wine.’

Pictured: Herma has introduced a new line of self-adhesive materials for wine labeling

Click here for more stories about Herma on L&L.com.