Holmen launches Invercote Touch tactile paper

Holmen has launched Invercote Touch, an uncoated paperboard that enables brands to create premium packaging with a natural look and feel and the same technical characteristics as other products in the Invercote range.

Invercote Touch is designed to meet the growing demand for sustainable and visually appealing packaging materials while maintaining excellent printability.

The new uncoated product delivers a natural-looking and tactile experience along with the high-quality properties of other Invercote products, such as strength, stiffness, creasability and strong sustainability credentials.

‘Invercote Touch is a unique combination of uncoated paperboard, where the appearance and tactile feeling is key, and other characteristics that make Invercote so suitable for superior packaging applications,’ says Edvin Thurfjell, product manager for Invercote packaging and graphics at Holmen Board and Paper. ‘Invercote Touch enables brands, for the first time, to prioritize a natural look and feel with a product that has the right combination of printing and converting properties for an uncoated paperboard.

‘With Invercote Touch, you touch the raw fibers and hear the sound of friction on the paperboard. It provides a sensory interactive experience for the customer that feels easy and natural to handle. It also has the superior embossing features that are inherent with Invercote. It frees up what you can do with the surface and opens up more possibilities for creative messaging.’

Invercote Touch is suitable for all types of packaging and graphics applications. It is initially available in a 330 GSM version. It is made without pigment coatings, offering a natural high and stable whiteness.