Innovia launches clear IML film with 'unprecedented' clarity

RayoForm ICU is produced by Innovia Films using its unique bubble process, and has been specifically developed to maximize brand impact by the use of clear containers. It also maximizes printing and moulding performance and efficiencies, with print trials showing that RayoForm ICU can readily exceed industry standards for sheets per hour. 

The film’s balanced mechanical properties offer potential SKU reduction as sheets can be sheet-fed in multiple directions. For the moulder, RayoForm ICU offers increased productivity through faster label handling, enhanced container shape retention and more efficient stacking.

Richard Southward, global product manager, labels at Innovia Films, explained: ‘There is a continued trend towards clear containers. Brand managers favor them because they allow consumers to see the nature, quality and colour of their products before purchase. Clear containers also allow brands to enhance their on-pack branding and offer greater shelf impact.

‘RayoForm ICU is currently available in thickness of 58 micron/230 gauge. We are already seeing a lot of interest in this new product and are happy to provide trial reels to prove its excellent performance.’