tesa launches automotive laser label range

tesa has launched its Automotive Laser Labels range for managing critical information on automotive designs. Whether it is vehicle identification numbers (VIN), certification, service, security or warning and instruction information, tesa offers a comprehensive range of automotive laser labels, combining knowledge of laser marking technologies with expertise in self-adhesive films.

Automotive warning and instruction labels caution the driver about safety hazards relating to tire pressures and fuel information as well as servicing instructions, airbag, engine and air conditioning warnings.

tesa Automotive Laser Labels are also available with customer-specific visible and hidden security features integrated into the labels to maximize security against tampering.  Throughout the vehicle, the labels are used for critical purposes to securely mark parts, such as nameplates and VINs.

Jeremy Smith, marketing manager for tesa UK, commented: ‘Compared to metal plates or printed labels, laser label marking offers the most advanced industrial identification technology available today. 

‘tesa Automotive Laser Labels are making a substantial contribution to the efficiency of production and logistics processes while playing an important role in the fight against brand piracy with the highest level of protection from counterfeiting.’

Features of tesa’s Automotive Laser Labels include:

• Resistance against thermal, chemical and physical factors designed to last over the vehicle’s lifetime
• Tamper-proof data carrier enhances security
• High speed laser engraving and cutting of the desired format in one step ensure maximum productivity
• Excellent contrast and resolution ensure easy and correct reading of label data
• A high degree of flexibility in terms of content and dimensions are required
• Compliance with legal and manufacturer-specific regulations

Depending on the type of application, tesa Automotive Laser Labels are available in different grades for standard warning and instruction content and for demanding security information.

The cross-linked acrylic label material is suited for a long-lasting and highly resistant application. All tesa Automotive Laser Labels combine a high performance adhesive with a data carrier that is destroyed when tampered with, leaving visible traces that make label transfer impossible.

The large variety of car models and need to comply with country-specific regulations increase the requirements and complexity of labeling solutions. The tesa Automotive Laser Labels set combines all labels of one material for a specific car model in one sheet, ensuring fast application while making sure no labels are overlooked. Handling for the one specific label material is improved, training efforts can be reduced and rework is not needed. The single set solution also offers savings in logistics, storage and handling costs.

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