Avery Dennison promotes Diderich

In this role, Diderich will be responsible for the business’s end-user and converter marketing strategies, as well as product management across the Label and Packaging Materials and Graphics Solutions business segments.

Diderich has worked with Avery Dennison for more than a decade. He led the Materials Group supply chain and operations organization in Europe from 2003. Most recently, he served as vice-president of sales within the Materials Group Europe, where he led the regional sales organization to improve customer satisfaction, commercialize market-differentiating innovations and grow the business’s sales pipeline.

He will continue to be based in Leiden, The Netherlands.