Color-Logic names color expert to advisory board

Color-Logic has named John Sweeney to the company’s advisory board.

Known in the printing industry as a champion of standards for publications and color, Sweeney has an extensive background in bringing new technologies to market. He served as vice president of marketing for the Graphic Arts Technology Foundation (GATF) and pioneered the use of online instrumentation for the control of color and soft proofing technologies. Sweeney sits on several industry standards committees and is an officer of several industry associations.

Color-Logic’s chief technology officer Richard Ainge said: ‘John Sweeney brings Color-Logic many years of experience in the successful implementation of cutting edge technologies in the printing and publishing industries. His experience and counsel will be invaluable in making the Color-Logic Process Metallic Color System even more popular and widely accepted than it has already become in the few months since its introduction.’

Sweeney commented: ‘The Color-Logic technology provides brand managers and owners with the ability to differentiate their packaging, signage, labels and marketing materials, while continuing to use their current printing and design technologies. Color-Logic is one of the most affordable value-added print technologies any printer or converter can add to their portfolio of printing capabilities, and produces a quicker return on investment than virtually any other process enhancement.’

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