James Geren joins sales team at IST America

IST America, one of the global leaders in UV and LED light curing technology, has expanded its sales team with the addition of James Geren as technical sales representative.

With over 18 years of experience in the flooring industry, Geren brings a wealth of knowledge in manufacturing processes, new technology applications and sales development. His expertise will support IST America’s growth, particularly in expanding its presence in key markets.

Based in Dalton, Georgia, Geren worked with some of the sector's most prominent global manufacturers. Throughout his career, he has successfully led territory expansion, new product launches, and technical sales initiatives. His experience in enhanced graphics, and natural wood-look flooring aligns well with IST America’s technology-driven approach to UV curing.

‘James’ deep understanding of manufacturing processes, strong industry relationships, and proven ability to drive sales make him an excellent addition to our team,’ said Errol Moebius, president and CEO at IST America. ‘His experience in flooring and coatings will be instrumental as we continue to grow our presence in key markets.’

In his role, Geren will identify new business opportunities, expand IST America’s footprint, and provide technical expertise and sales support for product introductions. Additionally, he will play a key role in driving the adoption of IST’s advanced curing technologies, including FreeCure, SmartCure and Hot Swap, ensuring customers can access the latest innovations in UV curing technology.