QuadTech bolsters packaging position

Doppelhammer joined QuadTech in 2009, serving as area sales manager for commercial, newspaper, gravure and packaging applications. He has also worked for Flint Group as a technical key account manager.

In his new role, Doppelhammer will focus on business development for packaging converters, and help them meet the demands of international brand customers.

Doppelhammer said: ‘While the packaging sector has weathered the recession well, margins have become tight. With the globalization of brands, the desire for a consistent image worldwide is now a given, no matter the application or print method used.

‘Add modern logistics which utilize distributed print models and just-in-time deliveries, and there are a host of new pressures for converters to confront.

‘The packaging industry can benefit from QuadTech's solutions especially in terms of color control. Packaging converters have traditionally trusted the stability of their presses and inspected manually, but rules for packaging print quality are changing. Using our expertise in color control for commercial print, we are ideally placed to provide the same market leading expertise and equipment to converters. This is crucial in ensuring not only color consistency, but reduced waste and the all-important profitability.’

Karl Fritchen, QuadTech president, added: ‘Stephan's hands-on knowledge of the issues faced by packaging production teams as well as by sales, marketing and strategic business development personnel, gives him the breadth and depth of experience for this new role.

‘This widening of our focus to bring a higher level of quality assurance to packaging converters is an import strategic move for QuadTech – and Stephan's appointment is a key part of its implementation.’